Don’t Be Such a Scientist, Second Edition: Talking Substance in an Age of Style
Randy Olson, former tenured faculty and current filmmaker, continues his rant against fellow scientists for their inept communication skills with the public. In this second edition of his book, the author literally shrieks at his former cohorts to loosen up and spontaneously follow the theatrical improv technique. In six anecdotally rich chapters, scientists are exhorted to reduce their egghead cerebral orientation, to simplify the subject, to create a story or narrative to capture the audience’s interest, to become more engaging, to be patient listeners, and most especially to be the instrument for improved science communication. To become effective communicators, scientists need to employ the latest modes of communication in this internet world of Twitter and video-sharing sites. This is quite a heady assignment for those trained in the scientific method whose milieu demands the scientific argot. Not everyone can transform into science popularizers like the inimitable Carl Sagan. Clearly, there is a need for improved science exchange between scientists and the public, but this bombastic negative missile does not prescribe the elixir to assuage the dilemma.
|Page Count||248 pages|
|Amazon||Buy this Book|
|Category||Science & Nature|