FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order

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Quoting a song from the mid-2000s: “It’s all about the Hamilton’s, baby!” is in a way the overall theme in Tony Harris’s book about FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order. Hamilton’s may be a little less than what marketing and advertising professionals are accustomed to seeing and receiving, but the general idea of money being the driving force for everyone involved. Each chapter goes in-depth into each letter of the acronym and shows how food, alcohol, drugs, and sex are the main ways that advertisers are, in a way, brainwashing society into first developing interest, then coercing (dare I say “bullying?”) consumers into purchasing their company’s products, and then continuing to have them do so for the long-haul. For the average individual, every topic for which an online Google search is conducted, every item that is viewed and then purchased online, and every email that contains certain “keywords” are all fair game to individuals to intercept and use or sell. This information is used by companies to learn your interests, likes and dislikes, as well as what credit card you prefer to use and how long it takes you to decide on a purchase after viewing it online. The information presented in FADS is very eye-opening for people who might not be aware of just how much digital media can obtain from you.

Harris shows that for those who wish for the world to be its best (which is very subjective), and for the truth to be made readily available for everyone, this is nothing more than a wish and will never come true. Politics, Big Pharma, and large established corporations are among the reasons that the world will never be a pure place, and it truly is a dog-eat-dog world. Because I read this book, I will now think twice about what people’s/company’s intentions are with each new piece of advertising or upgrade made. With that being said, many of the campaigns and slogans that the advertisers came up with for the topics were genius — as they should be for the amount of money spent on marketing per year! Given the topics of this book, I would not say it is a read for anyone younger than a young adult due to mature content, but those who do read it will be intrigued and finish with more knowledge about our world, for better or worse. Harris’s writing is well-cited, yet feels very personable, as if he is telling you everything while seated next to you. All of this combined makes for a page-turning book.


Reviewed By:

Author Tony Harris
Star Count 5/5
Format eBook
Page Count 193 pages
Publisher Amazon Digital Services
Publish Date 2018-Nov-09
ISBN 9781732907003
Amazon Buy this Book
Issue February 2019
Category Business & Investing
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