Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Companies fret about their lack of funds, support, or personnel to excuse a lackluster marketing initiative, but this book teaches you how to use ‘scrappy’ marketing techniques, especially digital tools, for powerfully effective marketing with the tools and resources you already have.

This is an excellent book full of helpful, instantly applicable techniques that will be useful to businesses of any size or type. The book is split into three parts: Smart Steps You Can’t Skip; Do More with Less; and Simplify for the Long Haul. Each part is further split into helpful and easily accessible sections that are short and to the point, well-written and informative. They include such techniques as developing your brand, finding your ‘marketing compass’ to keep you steered in the right direction, and focusing on the right group of people. These things seem obvious, but bear repeating; it is in the development of each idea that readers will find this book invaluable for clear, salient advice on pertinent issues, such as how to generate and repurpose content, the uses of various social media, or effectively using your personnel.

Readers will be well served with a thorough, start-to-finish reading, and will find themselves returning to this book often.