Let the Story Do the Work: The Art of Storytelling for Business Success
Since Let the Story do the Work by Esther K. Choy is a self-directed manual for business success, my criteria for such a book is readability, insight, and motivation. The author’s enthusiasm, energy, and examples draw the reader in as a willing participant in the learning. The book is not boring. Does the author offer insight? The book has chapters detailing how to tell a story integrating the basic three parts, the five basic plotlines most business success stories use, how to research and relate to an audience, how to use data to make the complex clear instead of making the clear complex, the power of simple visuals, and how to collect stories from everywhere. There is a wealth of the knowledge that gives personal power to the reader of this book. Lastly, does it motivate? The author gives many examples, illustrating by her stories themselves how effective a story can be, showing ordinary people doing seemingly extraordinary things. In addition, she summarizes and reinforces important points by asking the reader to practice the concept just illustrated; something not daunting and very effective. Finally, the author describes how to use the confidence gained in earlier sections to build credibility, connections, and confidence and enjoy telling one’s own story, returning to the fact we are always telling our story whether boring or engaging, momentarily fleeting or unforgettable. The book is exceedingly effective in motivating one to use its precepts. I recommend it highly.
Esther K. Choy