Outside the Box: Hand-Drawn Packaging from Around the World
Stop by a roadside stand and pick up a jar of raspberry jam. That hand-lettered label will charm the dollars out of your pocket. Small businesses have long found hand lettering a part of their success. Now hand-lettered and designed labels and packaging are becoming big business. This delightful book takes a long, hard look at this phenomenon and the beautiful work resulting from this trend.
Author Gail Anderson, former senior art director for Rolling Stone and a partner in an award-winning design firm, studies forty product or product line designs. For each, she has interviewed the design firm or person responsible, and readers are able to understand the process from concept to finished work. There is a short write-up on the designer or firm, a project description, and questions very specific to each project — not the same questions for each one. In addition there are several pages of close-up photographs of the project work from the sketch stage to the finished product. All of this is beautifully rendered on heavy paper in an 8-by-10 inch format.
This belongs in the library of every design firm, packaging company, design class, and advertising agency.
|Page Count||256 pages|
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|Category||Art, Architecture & Photography|