The Frugal Book Promoter – 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

We rated this book:

$24.95


Here’s the 3rd edition of this advisory extravaganza. Ms. Howard-Johnson has a long record with her Frugal series and has accumulated a tremendous volume of experience and reading. Here, she put it all in, making for a dense read.

Anything one might wonder about in the realm of book promotion, from the pros, cons, costs, and often limited advantages of engaging a publicist to how to craft a query letter seeking a review or blurb, is included. Exhaustively. There is, seemingly, always a caveat or a reconsideration. Advertising is denigrated, public relations extolled, reviews and their solicitations extensively delved into. How to address letters, formatting of queries, and pre-constructed blurbs are all included. Groups and blogs receive extensive coverage, as do the arguments for and against conferences, the considerations thereof…an argument is advanced for selling to libraries for the sake of name recognition.

The font used is measured by this reviewer at ~2mm. If one were to look up and read all the advice writers are offered herein, one would deserve a Master’s in promoting and marketing, at the least. The index is by-the-word. Looking up “synopsis,” for example, yields eleven page referrals, all of which reference just the word.

Potentially valuable; tedious.


Reviewed By:

Author Carolyn Howard-Johnson
Star Count 4/5
Format Trade
Page Count 292 pages
Publisher Modern History Press
Publish Date 2019-09-01
ISBN 9781615994687
Amazon Buy this Book
Issue January 2020
Category Crafts & Hobbies
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