The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone

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Matthew Pollard, with the help of Derek Lewis, wrote The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone. In his book, Pollard suggests that introverts can outsell extroverts. Most people probably think that sales is an extroverted profession due to its aspects of engaging and talking to customers for a living. Pollard dispels the myth and assumption that only extroverts are good at sales. Extroverts typically rely on their personality and charm to land a sale. Pollard argues that introverts can use their strengths and follow his proven process to hone their skills in sales to outperform extroverts in selling.

It is refreshing to hear Pollard’s personal journey from reluctant and fearful salesman to the company’s top salesman in a matter of a few short months. Pollard teaches you his seven-point process of establishing trust with the customer, asking questions to help understand the customer’s needs, speaking to the right customer, telling stories, dealing with objections, pushing the customer without being pushy, and assuming the sale. I highly recommend this book for anyone (introverted or not) who is interested in learning about his highly-effective sales process.

Reviewed By:

Author Matthew Pollard • Derek Lewis, Contributor
Star Count 5/5
Format Trade
Page Count 240 pages
Publisher AMACOM
Publish Date 2018-Jan-04
ISBN 9780814438879
Amazon Buy this Book
Issue August 2018
Category Business & Investing


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