by Jo Scott-Coe | Jul 10, 2018 | Articles, Book Marketing, Book Publishing, Writer to Writer
When I was a kid, I believed publication certified that a book was good. A place on a library or bookstore shelf, on a classroom desk, implied serious merit, an imprimatur of significance. A lifetime of reading has taught me that publishing doesn’t make a book good at...
by editor | Mar 5, 2018 | Articles, Book Marketing
By Scott Lorenz, Westwind Communications PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into...
